Downtown Freehold Launches Metered Parking; Will it Affect Business?

Downtown Freehold Launches Metered Parking; Will it Affect Business?

FREEHOLD, NJ – One of the benefits of having a night out in Downtown Freehold was that, unlike other busy area entertainment centers, parking was free.

This week, officials launched parking meters that will charge $1 per hour to park. They say it’s a way to generate revenue for future improvements and upkeep. At 5 pm, the rate doubles to $2 per hour.

Considering most restaurants will run you about $100 a person in the area, is $2 per hour going to break the bank for visitors or is it just a matter of convenience and principal?

One of the places that has gone metered parking is the popular Market Yard parking lot right behind a row of popular downtown restaurants. The lot can be busy at times, but for business, that is good news.

“The Borough has been talking about establishing a paid parking program for over five years. A recognized parking consultant was hired, & he recommended that the Borough establish a Parking Management System to make the best use of our limited parking assets,” the borough Parking Authority said in a statement. “Downtown Freehold has become a destination for people seeking to enjoy a night out with fine dining & entertainment; people want to come here. The Borough’s limited parking options are in high demand. Businesses have reported people coming to town, being unable to find parking & canceling reservations.”

The fine for not paying the meter, according to borough documents, is $35.