In an unexpected twist that has left snack enthusiasts both baffled and excited, Doritos has announced a novel addition to its iconic lineup: square chips. The revelation came during the Food and Snack National (FASN) event, where Doritos hinted at a potential redesign of its traditionally triangular chips.
For decades, Doritos has been synonymous with the triangular shape of its tortilla chips, a design that has not only defined its brand but also become a staple for snackers worldwide. However, in a cryptic Instagram post shared over the weekend, Doritos UK teased fans with an image of a square chip, captioned “The shape of things to come,” leaving fans to speculate about the future of their beloved snack.
The FASN event, known for showcasing innovation in the food industry, provided the perfect backdrop for Doritos to unveil this experimental shift. The company confirmed that they are indeed “exploring” the introduction of square chips, with a prototype already in the works. This move has sparked a range of reactions from fans, many of whom took to social media to express their surprise and curiosity.
One fan humorously questioned, “April 1st already?” while another pleaded, “Don’t mess with my triangle!” showcasing the deep attachment consumers have to the original design. Yet, there’s also a segment of the fanbase intrigued by the novelty, suggesting that the square shape could offer new ways to enjoy Doritos, perhaps making them more suitable for dips or different snacking experiences.
Doritos has a history of bold marketing moves, as seen in past campaigns like the Doritos Locos Tacos with Taco Bell or the introduction of the Doritos After Dark pop-up events. This latest venture into square chips seems to align with their tradition of pushing boundaries to keep the brand dynamic and engaging.
A Doritos spokesperson, while keeping details under wraps, indicated that more information would be shared later in the month, fueling further speculation and excitement. The company has also shared photos on social media, giving a side-by-side comparison of the square chip alongside the classic triangle, highlighting the differences in shape but assuring fans that the bold flavors they love would remain unchanged.
This shape shift could be seen as Doritos’ response to a saturated market, looking for ways to reignite interest and perhaps appeal to a new demographic or offer a unique snacking experience. The potential new chip dimensions and thickness have been shared, suggesting Doritos might be aiming for chips that are easier to handle or offer a different crunch.
As consumers await further details, one thing is clear: Doritos’ decision to experiment with square chips has certainly captured the public’s attention, sparking discussions on innovation, nostalgia, and the ever-evolving landscape of snack foods.