TOMS RIVER, NJ – There’s a new Mexican restaurant in New Jersey, and it has some pretty big and, unfortunately, bizarre shoes to fill. Back in the day, it was the site of Phil’s Liquor Locker Lounge, a local watering hole for the folks of Silverton and Toms River.
That business was razed to make way for a Charlie Brown’s restaurant that was well-liked, but the chain did not survive the COVID-19 pandemic in one piece, and the restaurant was shut down.
It then became Roxy’s Bar and Grille, a decent restaurant that couldn’t seem to get out of its own way with drag queen brunches and mafia mayhem.
Now, it’s Sofia’s Taqueria, a Mexican chain operating in the New York and New Jersey area.

Sofia’s Taqueria, a new gem nestled in the heart of Toms River, is quickly becoming a favorite among locals for its vibrant flavors, stunning décor, and welcoming atmosphere. This restaurant brings a refreshing twist to the area’s dining scene, offering authentic Mexican cuisine infused with modern flair. Whether you’re a taco enthusiast, a margarita aficionado, or simply in search of a lively place to dine, Sofia’s delivers on all fronts.
Upon stepping inside, diners are greeted by a thoughtfully designed interior that blends rustic charm with contemporary elegance. The bold colors, warm lighting, and artistic touches make for a setting that’s as lively as the menu itself. Sofia’s Taqueria has paid close attention to detail, ensuring that the ambiance matches the energy and authenticity of the dishes it serves.
The food, of course, is the true star of the show. The menu features a wide array of Mexican classics, each prepared with fresh, high-quality ingredients. Tacos, the restaurant’s namesake, shine in their simplicity and flavor. Whether you opt for traditional fillings like carnitas or adventurous options such as shrimp or birria, you’ll find the perfect balance of texture and taste. The fajitas, served sizzling hot, and the guacamole, which is made fresh to order, are also standout options that have garnered enthusiastic praise from diners.
Appetizers like the corn dip and cheese dip are perfect for sharing and set the stage for what’s to come. Diners rave about the chips, which are thicker, crunchier, and perfect for scooping up every last bite of salsa or queso.

No Mexican dining experience would be complete without drinks, and Sofia’s Taqueria excels here as well. From classic margaritas to creative specialty cocktails, the bar menu is brimming with options. Drinks are crafted with care, often featuring real fruit for an extra burst of freshness. The happy hour, held daily from 3 to 6 PM, offers a great opportunity to sample some of these libations at a fantastic value.
Service at Sofia’s is another highlight. Guests have noted the friendly and attentive staff who work diligently to ensure a seamless dining experience. Whether it’s accommodating special requests, explaining menu items, or simply delivering food with a smile, the team at Sofia’s has made a strong impression on visitors.
The glowing reviews from local diners speak volumes. Patrons have described their meals as “delicious” and “authentic,” often accompanied by high praise for the drinks and desserts. One customer declared Sofia’s Taqueria as the best Mexican restaurant in the area, while others commended the restaurant for its excellent service and spotless presentation.
Sofia’s Taqueria isn’t just a place to eat—it’s a destination for memorable gatherings with friends and family. With its flavorful dishes, inviting atmosphere, and top-notch service, it’s easy to see why this new addition to Toms River’s culinary landscape is being welcomed with open arms.
Whether you’re in the mood for a casual taco night, a festive celebration, or simply an excellent margarita, Sofia’s Taqueria is a must-visit. This vibrant establishment has all the ingredients for a dining experience that will leave you craving more. Welcome to the neighborhood, Sofia’s—you’re already making waves!