NEWPORT, RI — Newport Craft Distilling has announced its acquisition of KEEL Vodka, integrating the Rhode Island-based light spirit into its distinguished lineup of beverages, which includes White Squall Vodka & Gin, Sea Fog Whiskeys, and Thomas Tew Rums.
KEEL Vodka, founded by Bill Dessel, Tom McGowan, and Matt Light, is celebrated for its smooth flavor and commitment to a balanced lifestyle. The acquisition brings KEEL into a family of premium Rhode Island spirits, poised to reach a broader audience nationwide.
The inclusion of KEEL Vodka expands Newport Craft’s portfolio, complementing its traditional White Squall Vodka. This strategic enhancement aims to cater to a wider range of consumer tastes by merging KEEL’s innovative background with Newport Craft’s established production capabilities.
Furthermore, the production of KEEL Vodka will be relocated back to Rhode Island, promising new job opportunities and reinforcing both companies’ dedication to local manufacturing.
Bill Dessel expressed enthusiasm about the merger, emphasizing the realization of a long-held aspiration to produce KEEL Vodka in Rhode Island. Newport Craft CEO Brendan O’Donnell echoed this sentiment, highlighting the synergy between the two brands and their shared commitment to crafting exceptional spirits. The partnership is expected to enrich both the Newport Craft and KEEL brands significantly.