TOMS RIVER, NJ – Rita’s Italian Ice & Frozen Custard, the world’s largest Italian Ice brand, has announced a thrilling new collaboration with OREO, America’s Favorite Cookie. This partnership introduces two new frozen delights to Rita’s menu: the Cold Brew Frozen Coffee made with OREO cookies and the Cookies n’ Cream Concrete.
Starting today, these new offerings are available at all Rita’s locations for a limited time. The Cold Brew Frozen Coffee made with OREO elevates Rita’s existing coffee selection, which includes the original, mocha, and caramel flavors. This new addition combines Rita’s vanilla ice, custard, cold brew coffee, and OREO cookies, topped off with whipped cream for a sumptuous treat.
For those who love frozen custard, the Cookies n’ Cream Concrete features Rita’s creamy vanilla Frozen Custard mixed with chunks of OREO cookie pieces, creating the ultimate indulgence.
In celebration of this launch, Rita’s Ice app users can enjoy a special offer: a Small Frozen Coffee made with OREO for just $3. This single-use reward is available through the app from April 15 through April 28. Additionally, new members who download the Rita’s Ice app by April 21 can also access this special pricing.
Madalyn Weintraub, Senior Director of Brand Marketing for Rita’s Italian Ice & Frozen Custard, expressed enthusiasm about the partnership: “We’re thrilled to expand our partnership with OREO®, an iconic brand loved by millions, to bring this exciting menu innovation to Rita’s guests. Our commitment to innovation and delivering exceptional new flavors is at the heart of everything we do at Rita’s. We are excited to offer guests a $3 Small Frozen Coffee through our mobile app and look forward to seeing them at Rita’s shops.”
Rita’s continues to offer its signature Italian Ice, made fresh daily with real fruit and available in over 75 rotating flavors. Other menu items include Frozen Custard, signature Gelati, Concretes, Frozen Coffee, Rita’s Blenders™, Milkshakes, and more. Founded in May 1984 by Philadelphia firefighter Bob Tumolo, who named the brand after his wife Rita, Rita’s has since become a staple in the frozen treats industry with franchises across the country.