RED BANK, NJ – There are a few things New Jerseyans are serious about, and two of those things are coffee, often pronounced ‘coffee,’ and pork roll, often pronounced ‘Taylor ham.’
One business in Red Bank has done what could not be done in any other state in America: It has based its success on the success of its coffee and pork roll. That business is Johnny’s Pork Roll and Coffee Too in Red Bank.
Nestled on Monmouth Street just off Broad Street next to the legendary Mr. Pizza Slice, Johnny’s was founded by owner John Yarusi in 2014. His goal is to make the best breakfast sandwich in the world, and that sandwich usually starts with an old-fashioned New Jersey pork roll.
Note: Maybe Mr. Pizza Slice isn’t so legendary, but for somebody who worked years in Downtown Red Bank, it was the go-to spot for Italian food and was always delicious, a testament to their extremely long history in an extremely competitive culinary landscape.
Like all successful pork roll stories, his eventual success in the business started when he was a kid and discovered the infamous meat made right here in New Jersey, pork roll.
In the bustling streets of Red Bank, where the aroma of diverse culinary delights fills the air, John Yarusi emerged as a beacon of innovation and resilience in the food truck industry with his unique venture, Johny’s Porkroll. From his early love for pork rolls as a child to his entrepreneurial leap amidst personal and economic turmoil, Yarusi’s journey encapsulates a story of unwavering passion and determination.
Yarusi, who ventured into the food truck business after significant personal losses and career changes, found solace and purpose in bringing a regional favorite, the pork roll, to the masses.
Despite the struggles of transitioning from the ad agency world to the streets’ dynamic culinary scene, Yarusi focused on his goal of specializing in pork rolls, a choice inspired by his deep-seated love for this unique New Jersey delicacy.
There were many challenges, from finding the perfect truck to navigating the intricacies of food safety regulations and local ordinances. Yet, Yarusi’s dedication to his craft and openness to learning and adapting paved the way for success. His journey wasn’t just about selling pork rolls; it was about reviving a sense of community and shared nostalgia through food.
Johny’s Porkroll stands out for its singular focus on pork rolls and Yarusi’s commitment to cleanliness and quality. His narrative is a testament to the power of passion-driven entrepreneurship, highlighting how personal trials can lead to new beginnings and innovation. Through his venture, Yarusi has carved a niche for himself in the competitive food truck industry and rekindled cherished memories and emotions tied to the pork roll for many in New Jersey.
Today, Johnny’s Pork Roll is a landmark in Red Bank and loved by all who visit.