NEW YORK CITY, NY—In an exciting collaboration, Hidden Valley Ranch and Cheez-It have joined forces to introduce Cheezy Ranch, a novel addition to the Hidden Valley Ranch lineup, just in time for National Ranch Day. This innovative creation combines 100% real cheese with the zesty taste of ranch, promising a unique and flavorful experience.
CC Ciafone, Marketing Director at Hidden Valley Ranch, expressed enthusiasm for the collaboration, inspired by fans who experimented by combining Hidden Valley Ranch with Cheez-It crackers. The partnership aims to bring this fan-fueled concept to life, offering a new way to enjoy these beloved flavors.
Cheezy Ranch is designed to enhance a variety of snacks, from nachos and French fries to soft pretzels, adding a cheezy ranch twist. Cara Tragseiler, Senior Brand Director for Cheez-It, highlighted the shared passion for delicious food among fans of both brands, emphasizing the product’s versatility.
Set to be available at Walmart in late March and Kroger stores in April, Cheezy Ranch will retail for $5.99. This launch is part of Hidden Valley Ranch’s celebration of National Ranch Day on March 10, alongside the release of six other new flavors, including a spicy trio exclusive to Walmart.
The spring season will also see the introduction of other Hidden Valley Ranch products, such as Garlic Ranch, Nashville Hot, Creamy Jalapeno, Spicy Hot Honey, Green Goddess, and Parmesan Ranch, expanding the range of options for ranch lovers to incorporate into their meals and snacks.